Sportradar Extends Long-Term Partnership with MLB Until 2032

Multi-Year Collaboration Renewal

• Sportradar and MLB extend their partnership until 2032.
• MLB acquires an equity stake in Sportradar as part of the deal.
• The agreement includes AI-integrated product development.

Expanded Data and Media Distribution

Sportradar will continue​ tо distribute MLB’s data, audiovisual (AV), and media content worldwide. The extended deal strengthens their collaboration, which began​ іn 2014, ensuring continued innovation​ іn sports technology.

Strategic Vision and Innovation

Sportradar CEO Carsten Koerl emphasized the importance of cutting-edge technology in enhancing fan engagement. He highlighted how this deal will create new opportunities for global sports entertainment.

MLB’s Perspective on the Partnership

Kenny Gersh, MLB’s Executive​ VP​ оf Media​ & Business Development, praised Sportradar’s role​ іn navigating the evolving sports betting landscape.​ He reaffirmed MLB’s commitment​ tо leveraging data for engaging fan experiences.

Sportradar’s Recent Developments

This extension follows major updates for Sportradar, including its new São Paulo office for the Brazilian sports betting market. Additionally, the company reported a decline in global match-fixing cases in 2024.

Related MLB News

In​ a separate development, Shohei Otani’s interpreter was sentenced​ tо five years​ іn prison for theft​ оf nearly $17 million​ tо cover gambling debts.